Designer profile
Helay Ayoub Brings Afghan Heritage and Handmade Embroidered Boots to LA Fashion Week 2026 at the Iconic Dolby Theatre Steps in Hollywood on October 24, 2026
By Helay Ayoub
KANDAHAR MARKET
International Afghan designer Helay Ayoub will bring the rich heritage of Afghan craftsmanship to LA Fashion Week – Fashion Beyond Borders 2026 on October 24, 2026, at the iconic Dolby Theatre Steps in Hollywood. Through her KANDAHAR MARKET showcase, Helay highlights stunning handmade boots intricately adorned with traditional Afghan embroidery, blending cultural artistry with contemporary fashion. Featuring a transformation from traditional craftsmanship to bold modern runway styling, the showcase celebrates Afghanistan’s cultural identity, creativity, and timeless artistry on the global fashion stage.
Participating in LA FASHION WEEK 2026
FEATURED DESIGNER: HELAY AYOUB — KANDAHAR MARKET
WHERE AFGHAN TRADITION MEETS MODERN ELEGANCE!
LA FASHION CLOSET PROUDLY WELCOMES INTERNATIONAL AFGHAN DESIGNER HELAY AYOUB TO LA FASHION WEEK – FASHION BEYOND BORDERS 2026, BRINGING THE BEAUTY AND ARTISTRY OF AFGHAN HERITAGE TO THE ICONIC DOLBY THEATRE STEPS IN HOLLYWOOD.
THROUGH KANDAHAR MARKET, HELAY CELEBRATES THE RICHNESS OF TRADITIONAL AFGHAN CRAFTSMANSHIP, WITH A SPECIAL SPOTLIGHT ON HER STUNNING HANDMADE BOOTS, INTRICATELY ADORNED WITH TRADITIONAL AFGHAN EMBROIDERY. EACH CREATION REFLECTS THE BEAUTY OF CULTURAL HERITAGE, THE DEDICATION OF SKILLED CRAFTSMANSHIP, AND THE ENDURING POWER OF TRADITIONAL ARTISTRY.
BLENDING AUTHENTIC CULTURAL INFLUENCES WITH CONTEMPORARY FASHION, HELAY PRESENTS A DISTINCTIVE VISION THAT TRANSFORMS HERITAGE INTO A BOLD MODERN STATEMENT. THE SHOWCASE WILL TAKE AUDIENCES ON A JOURNEY FROM TRADITIONAL AFGHAN ARTISTRY TO STRIKING CONTEMPORARY RUNWAY LOOKS, DEMONSTRATING HOW CULTURAL TRADITIONS CAN EVOLVE WHILE PRESERVING THEIR IDENTITY.
MORE THAN A FASHION PRESENTATION, KANDAHAR MARKET IS A CELEBRATION OF CULTURE, CRAFTSMANSHIP, AND CREATIVE EXPRESSION WITHOUT BORDERS. THROUGH HER DESIGNS, HELAY BRINGS AFGHAN ARTISTRY TO AN INTERNATIONAL AUDIENCE, CONNECTING GENERATIONS OF TRADITION WITH THE POSSIBILITIES OF MODERN FASHION.
HELAY AYOUB × KANDAHAR MARKET — AFGHAN HERITAGE, REIMAGINED FOR THE MODERN RUNWAY.
OCTOBER 24, 2026 | DOLBY THEATRE STEPS, HOLLYWOOD, LOS ANGELES
LA FASHION CLOSET — FASHION BEYOND BORDERS 2026
CELEBRATING CULTURES, CONNECTING THE WORLD!
🎟️ GET YOUR TICKETS AT WWW.LAFASHIONCLOSET.COM
#FASHIONBEYONDBORDERS #LAFASHIONWEEK #LAFC #KANDAHARMARKET #HELAYAYOUB #AFGHANFASHION